In the world of viral, social media messaging, “120 has become the new 140.”
I forgot where I heard this from, but it’s true. Whoever told me, if you’re reading this, remind me please!
I remember now–I heard it from Bublicious and the PR 2.0 crew.
How so? And what is it you are speaking of?
I’m speaking of tag-lines. When you launch, you need a tag line for your venture; i.e. Venturehacks:
“The Hamburger Helper For Startups”
The reason you want to aim at 120 characters centers around retweets. Yes, retweets. According to Blogging Bits:
The art of “retweeting” is best described as taking a twitter message someone else has posted, and rebroadcasting
that same message to your followers. When broadcasting this message, you should give credit to the original poster. While retweeting sounds great for the original tweeter (since there is usually a link involved), retweeting can actually benefit you just as much if not more.
If you want your message to go viral, there better be room for another RT @username to fit next to your company’s name and tag line. This is why you must keep the tagline or “high pitch sell” to 120 characters or less.
Give a brotha some love and retweet this.
{ 2 comments… read them below or add one }
That’s like saying 72 is the new 80, because it lets you punch a sequence number onto the card so that when you drop the deck on the floor you can resort it.
Sure, Edward. Whatever floats your boat man