Starbucks: Bringing Things Back to Equilibrium

by VentureDig on October 28, 2008

I think paying for WiFi is ridiculous.

I strongly espouse the position of making the internet free to use.

And here I am at Starbucks, on my “lunch break,” working–and, to work, I have to pay.

Thank God I didn’t choose T-Mobile’s WiFi plan ($50/mo.), instead I chose at&t’s ($20/mo.)

Still, it incenses me that I’m paying to write this post to you right now. If Starbucks really wants to make money, they should make WiFi free, which would attract users like me. Users like me used to make a Starbucks trip everyday. Not anymore.

So, to give you a snapshot of what Starbucks used to look like, I’ll bring up a some past statistics:

The average Starbucks customer spends $53.00/mo. on Starbucks products (coffee and food both included).

About six months ago, I was probably a bit over this metric. My spending at starbucks: $70/mo.

Today, I’m at $5.00/mo. (or less), and I pay $20.00/mo. to at&t (which Starbucks probably gets a piece of).

I intend to take the $5.00/mo. to an even smaller level.

The way I’ve progressed to $5.00/mo. is quite simple:

(i) Make coffee at home

(ii) Starbucks Water

(iii) Refills: $0.50

Let’s take a big-picture look now–just focusing on my direct Starbucks spending (not at&t’s plan, which I’ll probably not hang on to). Over 10 years, here’s a look at my contribution to starbucks:

My ten year contribution to Starbucks at my rate six months ago: $8,400

My ten year contribution to Starbucks at today’s rate: $600

So, with that, I’m sorta happy right now.

Thanks, Starbucks, for saving me money!

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