“Queryads” – A Unique, Real-time PPC Service

by VentureDig on July 10, 2009

QueryAds

Queryads.com is a unique ppc network that monetizes real-time search engine query traffic for advertisers to bid on.
http://www.queryads.com

One line pitch

Queryads.com is a unique ppc network that monetizes real-time search engine query traffic for advertisers to bid on.

Team

Our team helps controls the quality of campaigns and publishers that enter the system. This keeps Queryads a quality atmosphere.

Pain

The current problem is the market is that there are not enough competitors that are simple enough to use to start getting traffic. Most ppc programs are too complex and have too many requirements. There is also to much non quality traffic in most ppc programs that minimizes advertisers conversions.

Solution

Queryads solves this complex problem of finding the problem of matching Target traffic for targeted advertisers.

Technology

  • PHP
  • SQL

Market

Advertisers, webmasters

Business Model

Queryads makes it money by taking a percentage of advertisers funds.

Competition

Google Adsense Bidvertiser

Milestones

Grow!

The Dig:

Upon visiting Queryads’ site, you can sense the focus of simplicity. This is critical as many other PPC sites lack simplicity, and when you’re competing with Google, this mistake quickly becomes fatal. Still, those unfamiliar with how PPC models work will be confused and tired upon visiting Queryads’ site. There’s no video explaining exactly what Queryads is, and more importantly, how they’re different. Instead, there’s snippets of text glittered throughout the site that state benefits, not features. The only piece of information of what Queryads actually does lives in the following text:

Google, Msn, and Yahoo send billions of search engine traffic to sites every day. These people may put in long tail keywords or short keywords to seek what they are looking for.

Ok. Ummm. What does that mean?

Apart from that minor hiccup, Queryads could be pretty cool. The site design and proposition is nice, but the communication of value must be enhanced for them to experience long-term growth.

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