by VentureDig on April 23, 2010
While Facebook has clearly become the ideal social network for those wishing to stay in touch with their friends, one thing has always been missing: the ability to change your facebook background with layouts.
I’m serious. Click here to change your Facebook Background.
Some protest, “But I don’t want any backgrounds–I don’t want to sacrafice speed and simplicity.”
That’s fine. You don’t have to change; however, the lack of ability to actually style your facebook experience is ridiculous. And, finally with PageRage, the ability to style your facebook is now achievable.
I’ve personally looked through a handful of solutions to styling your Facebook background, and without a doubt, PageRage is the best one. Why? Because with PageRage, your friends have a choice to either (i) view your background and install PageRage, or (ii) use Facebook the way they always have: in a plain way.
How PageRage Works:
With PageRage, you must install a Firefox or Internet Explorer extension/plugin that allows you to view stylized facebook backgrounds. After you choose a decked-out Facebook background, your friends can view yours, too; but they must also have the Firefox or Internet Explorer extension found here.
The steps to install PageRage are very simple:
- Download the plugin for your browser (just click yes whenever the browser asks you a question–and yes, I’ve been using it for months PageRage is 100% safe. )
- Make sure you’re logged into Facebook
- Head back to PageRage and select your layout
- Share with your friends: I’ve found this to be the most important step because your friends can view your styled-out profile only if they have downloaded the plugin, as well.
So there you have it. You can now surf and style out your Facebook profile.
Click here to change your Facebook Background.

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by VentureDig on November 1, 2009
The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation.
Reason: as soon as someone sits down to outline ways social networks can be monetized, another model emerges, and another model ceases. For this reason, this piece will be routinely updated with new models and new feedback from your comments.
Below are the Four Primary Business Models in the social networking space that I’ve experienced–they primarily are concerned with Facebook Applications. There may be others, or extensions of these, or even ideas out there that have yet to be tested yet are profoundly viable. All additions are welcomed.
I. Display Ads:
This is your bread and butter business model. It centers on showing showing Display/Context Ads. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition).
Example:

With the ad above, the user clicks the ad, they take a quiz, and usually they fill out their email address or phone number. The advertiser (IQ Quiz), will pay the Facebook developer (you) each time a user fills out their email address or phone number. Usually, there’s a middle man involved. The middle man is called an ad network.

These types of ads can pay out a CPM of $0.05 – $0.80 (*Depending on Country*)
Say you serve 1 million impressions of these per day, at a $0.20 CPM, you can expect to make $200 per day, or $6,000 a month.
II. Branding Certain Elements within an Application
This business model is rather new, and personally, my favorite. This model centers on branding a certain element within your application.
For instance, LivingSocial is an application where users can make a list of their favorite things. Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space. Therefore, Porsche will pay LivingSocial for each exposure to their audience. By exposure, I mean hitting the newsfeed of the user on Facebook:
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